Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization - Block, Joern; Castaldi, Carolina; Flikkema, Meindert J. (London : Routledge, 2021)
Cik Azlinda Shazneem Binti Md Shuaib
Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references and index
Keywords: Trademarks; Brand name products; Intellectual property -- Economic aspects; Technological innovations