TY  - BOOK
AU  - Alon,Ilan
AU  - Jaffe,Eugene D.
AU  - Prange,Christiane
AU  - Vianelli,Donata
TI  - Global Marketing: Strategy, Practice, and Cases 
SN  - 9780367196080
PY  - 2021///
CY  - New York
PB  - Routledge/Taylor & Francis Group
KW  - Export marketing
KW  - Case studies
N1  - Cik Azlinda Shazneem Binti Md Shuaib; Fakulti Keusahawanan Dan Perniagaan; Includes bibliographical references and index
ER  -