Global Marketing : Strategy, Practice, and Cases - Alon, Ilan; Jaffe, Eugene D.; Prange, Christiane; Vianelli, Donata (New York : Routledge/Taylor & Francis Group, 2021)
Cik Azlinda Shazneem Binti Md Shuaib
Fakulti Keusahawanan Dan Perniagaan
Includes bibliographical references and index
Keywords: Export marketing; Export marketing -- Case studies