Alon, Ilan, <br/><br/>
Global Marketing :  Strategy, Practice, and Cases / 
Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. 
 - Third edition. 
 - xxv,639 pages :  illustrations ;  25 cm. 
<br/><br/> Cik Azlinda Shazneem Binti Md Shuaib  Fakulti Keusahawanan Dan Perniagaan 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780367196080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing  <br/>Export marketing--Case studies