The Impact of Advertising Appeals on Malaysian Consumers' Preference towards Chinese Smartphone Brands - Tan, Julia Yin Yin; Yan, Lifeng, Prof. Madya Dr.; Xiamen University. School of Journalism and Communications (2021)
Thesis Collections.
Thesis PhD.
Bibliography : pages 131-149.
Keywords: Consumers' preferences -- Malaysia; Advertising -- Brands; Libraries -- Special collections -- Dissertation, Academic; Smartphones -- Brands -- China