EXPLORING THE PROCESS OF MALAYSIAN FRANCHISORS' EXPANSION INTO INTERNATIONAL MARKET /
NURUL ASHYKIN BINTI ABD AZIZ; supervised by: Prof. Madya Dr. Mohd Hizam Hanafiah, Prof. Madya Dr. Rosmah Mat Isa and Dr. Hamizah Abd Hamid.
- xix, 440 pages: colour illustrations ; 30 cm + 1 computer disc
Thesis Collections. Thesis PhD.
Bibliography : pages 273-306.
International business enterprises--Management. Franchises (Retail trade)--Malaysia. International marketing. Libraries--Special collections--Dissertation, Academic.