Nurul Ashykin Abd Aziz,

EXPLORING THE PROCESS OF MALAYSIAN FRANCHISORS' EXPANSION INTO INTERNATIONAL MARKET / NURUL ASHYKIN BINTI ABD AZIZ; supervised by: Prof. Madya Dr. Mohd Hizam Hanafiah, Prof. Madya Dr. Rosmah Mat Isa and Dr. Hamizah Abd Hamid. - xix, 440 pages: colour illustrations ; 30 cm + 1 computer disc

Thesis Collections. Thesis PhD.

Bibliography : pages 273-306.


International business enterprises--Management.
Franchises (Retail trade)--Malaysia.
International marketing.
Libraries--Special collections--Dissertation, Academic.