Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach - Magnotta, Edoardo (London ; New York : Routledge Taylor & Francis Group, 2020)
Dr. Marwan Bin Ismail
Fakulti Pengajian Bahasa Dan Pembangunan Insan
Pemilihan Buku oleh Pensyarah di PBAKL 2022
Includes bibliographical references and index
Keywords: Marketing -- Management; Marketing -- Technological innovations; Strategic planning