Magnotta, Edoardo, <br/><br/>
Digital Disruption in Marketing and Communications :  A Strategic and Organizational Approach / 
Edoardo Magnotta. 
 - xiii, 229 pages :  illustrations ;  25 cm. 
 - Routledge studies in marketing   .
 - Routledge studies in marketing  .
<br/><br/> Dr. Marwan Bin Ismail  Fakulti Pengajian Bahasa Dan Pembangunan Insan  Pemilihan Buku oleh Pensyarah di PBAKL 2022 
<br/><br/>Includes bibliographical references and index   
<br/><br/><label>ISBN: </label>9781032087917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.  <br/>Marketing--Technological innovations.  <br/>Strategic planning