Arslan, Yusuf, <br/><br/>
Improving Marketing Strategies for Private Label Products / 
Yusuf Arslan, Sakarya University, Turkey. 
 - xxiii, 383 pages ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781799802570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>House brands--Marketing<br/>Marketing--Planning<br/>Strategic planning