TY  - BOOK
AU  - Norazah Mohd Suki,
AU  - Norbayah Mohd Suki,
TI  - Leveraging Consumer Behavior and Psychology in the Digital Economy
SN  - 9781799830429
PY  - 2020///]
CY  - Hershey, PA
PB  - Business Science Reference, an imprint of IGI Global
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Technological innovations
N1  - Includes bibliographical references (pages 249-293) and index
ER  -