Leveraging Consumer Behavior and Psychology in the Digital Economy / 
Norazah Mohd Suki and Norbayah Mohd Suki, [editors] 
 - xxi, 299 pages ;  29 cm. 
<br/><br/>Includes bibliographical references (pages 249-293) and index 
<br/><br/><label>ISBN: </label>9781799830429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects<br/>Technological innovations--Psychological aspects