TY  - BOOK
AU  - Guarda,Teresa
AU  - Mota Pinto,Filipe
TI  - Digital Marketing Strategies and Models for Competitive Business
SN  - 9781799829638
PY  - 2020///]
CY  - Hershey, PA
PB  - Business Science Reference, an imprint of IGI Global l
KW  - Marketing
KW  - Data processing
KW  - Electronic commerce.
KW  - Internet marketing.
N1  - Includes bibliographical references and index
ER  -