Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer / 
Sumesh Singh Dadwal 
 - xxxiv, 532 pages:  illustrations;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781799801313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology--Economic aspects.  <br/>Internet marketing.