Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior / Ana Maria Soares, School of Economics and Management, University of Minho, Portugal, Maher Georges Elmashhara, School of Economics and Management, University of Minho, Portugal, [editors]. - xx, 424 pages : illustrations ; 25 cm. - Advances in marketing, customer relationship managemet, and E-services (AMCRMES) book series, 2327-5502 . - Advances in Marketing, Customer Relationship Managemet, and E-Services (AMCRMES) Book Series, .

Includes bibliographical references and index

9781799822202


Consumer behavior
Retail trade