TY  - BOOK
AU  - Singh,Surabhi
TI  - Adoption and Implementation of AI in Customer Relationship Management
T2  - Advances in Marketing, Customer Relationship Management, and e-Services (AMCRMES) Book Series
SN  - 9781799879596
PY  - 2022///
CY  - Hershey, PA
PB  - Business Science Reference (an imprint of IGI Global)
KW  - Customer relations
KW  - Management
KW  - Technological innovations
KW  - Artificial intelligence
KW  - Marketing applications
N1  - Includes bibliographical references (pages 231-263) and index
ER  -