Alessandri, Alice, 1970-

ENGAGING THE HEART IN BUSINESS : A Revolutionary Market Approach Based on Love / Alice Alessandri and Alberto Aleo. - xix, 173 pages : illustration; 24 cm. - Giving voice to values .

Includes bibliographical references and index.

9781138610781


Marketing--Moral and ethical aspects.
Business ethics.
Customer relations.
Organizational behavior.
Values.