Bianchi, Anna, <br/><br/>
Driving Consumer Engagement in Social Media :  Influencing Electronic Word of Mouth / 
Anna Bianchi. 
 - xii, 181 pages :  illustration ;  24 cm.  
 - Routledge studies in marketing  .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780367613105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Viral marketing.  <br/>Customer relations.  <br/>Social media--Economic aspects.