TY  - BOOK
AU  - Malviya,Atal
AU  - Malmgren,Mike
TI  - BIG DATA FOR MANAGERS: Creating Value 
SN  - 9781138593060
PY  - 2019///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Big data.
KW  - Management.
KW  - Value.
N1  - Includes bibliographical references and index
ER  -