Michel, Geŕaldine, <br/><br/>
THE ART OF SUCCESSFUL BRAND COLLABORATIONS :  PARTNERSHIPS WITH ARTISTS, DESIGNERS, MUSEUMS, TERRITORIES, SPORTS, CELEBRITIES, SCIENCE, GOOD CAUSEAND MORE / 
Geŕaldine Michel and Reine Willing.  
 - x, 285 pages :  illustrations (chiefly color) ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138499614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic alliances (Business)--Management<br/>Branding (Marketing)  <br/>Joint ventures--Management