Gambarato, Renira Rampazzo,
Theory, development, and strategy in transmedia storytelling /
Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena TaĆcia.
- ix,169 pages ; 24 cm.
- Routledge advances in transmedia studies .
Includes bibliographical references and index
9780367343040
Mass media--Technological innovations.
Digital media.
Digital storytelling.
Intermediality.