Gambarato, Renira Rampazzo,

Theory, development, and strategy in transmedia storytelling / Renira Rampazzo Gambarato, Geane Carvalho Alzamora, Lorena Taƕcia. - ix,169 pages ; 24 cm. - Routledge advances in transmedia studies .

Includes bibliographical references and index

9780367343040


Mass media--Technological innovations.
Digital media.
Digital storytelling.
Intermediality.