TY  - BOOK
AU  - Hooley,Graham J.
AU  - Nicolaud,Brigitte
AU  - Piercy,Nigel
TI  - Marketing strategy and competitive positioning
SN  - 9780273706977 (pbk. : alk. paper)
PY  - 2008///
CY  - Harlow, England
PB  - FT Prentice Hall
KW  - Marketing
KW  - Management
KW  - Target marketing
N1  - Includes bibliographical references (p. 572-598) and index
ER  -