TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
TI  - SERVICES MARKETING: People, Technology, Strategy 
SN  - 9781944659011
PY  - 2016///]
CY  - New Jersey
PB  - World Scientific
KW  - Service industries
KW  - Marketing
N1  - Includes index
ER  -