Wirtz, Jochen, <br/><br/>
SERVICES MARKETING :  People, Technology, Strategy / 
Jochen Wirtz, Christopher Lovelock 
 - Eighth edition 
 - xvii, 783 pages :  illustrations (colour) ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing