THIS IS SERVICE DESIGN DOING : APPLYING SERVICE DESIGN THINKING IN THE REAL WORLD - Stickdorn, Marc; Hormess, Markus; Lawrence, Adam; Schneider, Jakob (Economist); Stickdorn, Marc. (Sebastopol, CA : O'Reilly Media, Inc., 2018)
Research methods -- Ideation methods -- Prototyping methods -- Facilitation methods.
Includes bibliographical references and index
Keywords: Service industries -- Management; Service industries -- Management