TY  - BOOK
AU  - Wolff,Jurgen
AU  - Branson,Sir Richard
ED  - Warwick Business School
TI  - Do something different: proven marketing techniques to transform your business 
T2  - Virgin business guides  
SN  - 0753505282
PY  - 2001///
CY  - London
PB  - Virgin
KW  - Marketing
KW  - Management
KW  - Case studies.
N1  - Includes bibliographical references and index
ER  -