Fyall, Alan, <br/><br/>
Marketing for tourism and hospitality :  collaboration, technology and experiences / 
Alan Fyall, Patrick Legoheŕel, Isabelle Frochot, Youcheng Wang. 
 - xxvi, 594 pages :  colour illustrations ;  25 cm.  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138121270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.