Sustainable destination branding and marketing :  strategies for tourism development / 
 Strategies for tourism development  
edited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan.  
 - xiii, 244 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781786394286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) <br/>Place marketing <br/>Sustainable tourism--Marketing.