Buttle, Francis, <br/><br/>
Customer relationship management :  concepts and technologies / 
Francis Buttle and Stan Maklan. 
 - Fourth Edition. 
 - xxiii, 444 pages :  colour illustrations ;  26 cm. 
<br/><br/> Revised edition of the authors' Customer relationship management, 2015 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138498266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.