TY  - BOOK
AU  - Foroudi,Pantea
AU  - Palazzo,Maria
TI  - Contemporary issues in branding
SN  - 9781138368538
PY  - 2020///
CY  - Milton Park, Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Branding (Marketing)
KW  - Marketing channels.
N1  - Includes bibliographical references and index
ER  -