Contemporary issues in branding / 
edited by Pantea Foroudi, Maria Palazzo. 
 - xvi, 299 pages ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138368538 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) <br/>Marketing channels.