TY  - BOOK
AU  - Thomke,Stefan H.
TI  - Experimentation works: the surprising power of business experiments 
SN  - 9781633697102
PY  - 2020///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Business
KW  - Technological innovations.
KW  - Creative ability in business.
KW  - Marketing research.
N1  - Includes bibliographical references and index
ER  -