Thomke, Stefan H., <br/><br/>
Experimentation works :  the surprising power of business experiments / 
Stefan Thomke. 
 - xi, 272 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781633697102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Technological innovations. <br/>Creative ability in business. <br/>Marketing research.