Marketing Research :  Planning, Process, Practice / 
edited by I Ethan. 
 - xi, 295 pages :  color illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781682505892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research. <br/>Qualitative Methode