Lopez, Denise, <br/><br/>
Customer relationship management :  a strategic approach / 
Denise Lopez. 
 - vi, 215 pages :  illustrations (chiefly color) ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781682859315 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Relationship marketing.<br/>Strategic planning.