TY  - BOOK
AU  - Heapy,Joe
AU  - King,Oliver
AU  - Samperi,James
TI  - Customer-driven transformation: how being design-led helps companies get the right services to market 
SN  - 9780749483012
PY  - 2018///
CY  - London, New York
PB  - Kogan Page
KW  - Customer services.
KW  - New products.
KW  - Service industries.
N1  - Includes bibliographical references and index
ER  -