Heapy, Joe, <br/><br/>
Customer-driven transformation :  how being design-led helps companies get the right services to market / 
Joe Heapy, Oliver King and James Samperi. 
 - 256 pages :  illustrations ;  15 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749483012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services. <br/>New products. <br/>Service industries.