Schaeffer, Eric  (Managing director), <br/><br/>
Reinventing the product :  how to transform your business and create value in the digital age / 
Eric Schaeffer and David Sovie. 
 - xxiii, 362 pages :  illustrations ;  22 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749484644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management. <br/>New products--Technological innovations.