Coleman, Darren  (Marketing researcher), <br/><br/>
Building brand experiences :  a practical guide to retaining brand relevance / 
Darren Coleman. 
 - xiv, 280 pages :  illustrations ;  24 cm.  
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780749481568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing). <br/>Consumer satisfaction. <br/>Consumers' preferences.