Martin, Brice, <br/><br/>
Strategic Brand Management / 
by Brice Martin Elisha Stephens. 
 - xiii, 324 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781788824095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).