Market Research Techniques / 
by contributors Stan Lipovetsky, Shon Magnan (and fifthteen others) 
 - ix, 291 pages :  color illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781788028134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research