Quartz, Steven, <br/><br/>
COOL :  HOW THE BRAIN'S HIDDEN QUEST FOR COOL DRIVES OUR ECONOMY AND SHAPES OUR WORLD / 
Steven Quartz, Anette Asp. 
 - 292 pages ;  24 cm. 
<br/><br/> Includes bibliograhic references (pages 247-275) and index 
<br/><br/><label>ISBN: </label>9780374129187 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior. <br/>Brain. <br/>Consumption (Economics)--Social aspects.