Sweetwood, Adele. <br/><br/>
The analytical marketer :  how to transform your marketing organization / 
Adele Sweetwood. 
 - Boston, Massachusetts :  Harvard Business Review Press,  2016. 
 - xi, 181 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>9781625278456  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.<br/>Marketing--Technological innovations.