TY  - BOOK
AU  - Morató,Eduardo A.
TI  - Strategic planning and management: strategizing, organizing and implementing 
SN  - 9789810676810
PY  - 2006///
CY  - Singapore
PB  - Pearson Prentice Hall
KW  - Business planning
KW  - Strategic planning
N1  - Fakulti keusahawanan dan Perniagaan; Includes bibliographical references
ER  -