Ramaswamy, V. S. <br/><br/>
Marketing management :  Indian context, global perspective / 
V. S. Ramaswamy, S. Namakumari. 
 - 6th ed. 
 - New Delhi, India :  SAGE Publications India Pvt Ltd,  2018. 
 - xlvii, 798 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789352807383  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management. --India