Abratt, Russell. <br/><br/>
Strategic marketing :  concepts and cases / 
Russell Abratt, Michael Bendixen. 
 - London :  Routledge,  2019. 
 - x, 147 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781138593633  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Strategic planning--Case studies.