Erickson, G. Scott. <br/><br/>
New methods of market research and analysis / 
G. Scott Erickson. 
 - Cheltenham, UK :  Edward Elgar Publishing,  2019.   
 - xi, 198 p. :  ill. ;  24 cm.  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781789901054  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.