Van Osch, Huub. <br/><br/>
Different brains :  different approaches / 
 Different brains, different approaches :  successful neuro advertising for male and female 
Huub van Osch. 
 - Amsterdam :  BIS Publishers,  [2016] ©2016. 
 - 192 p. :  ill. (some col.) ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 188-192)  
<br/><br/><label>ISBN: </label>9789063694357  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Advertising--Research.<br/>Brain--Popular works.<br/>Communication--Sex differences.<br/>Neurosciences--Popular works.