Kotler, Philip. <br/><br/>
Asian competitors case book :  marketing for competitiveness in the age of digital consumers / 
Philip Kotler, Hermawan Kartajaya, Den Huan Hooi. 
 - New Jersey :  World Scientific,  2019. 
 - xvi, 325 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789813275461  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Asia--Case studies.<br/>Marketing--Asia--Case studies.