TY  - BOOK
AU  - Rouse,William B.
TI  - Enterprise transformation: understanding and enabling fundamental change 
SN  - 0471736813
PY  - 2006///
CY  - Hoboken, N.J.
PB  - J. Wiley
KW  - Corporate culture
KW  - Organizational change
KW  - Product management
KW  - Technological innovations
N1  - Includes bibliographical references and indexes
ER  -