TY  - BOOK
AU  - Schweitzer,Fiona
AU  - Tidd,Joseph
TI  - Innovation heroes: understanding customers as a valuable innovation resource 
T2  - Series on technology management
SN  - 9781786345363 
PY  - 2018///
CY  - London, New Jersey
PB  - World Scientific
KW  - Consumers
KW  - Customer relations
KW  - Diffusion of innovations
KW  - New products
KW  - Technological innovations
N1  - Includes bibliographical references (p. 257-285) and index
ER  -